Our story
From Panipat's looms, to your bed.
A small studio inside India's oldest textile town, making heavyweight bedding the slow, honest way.
We're a manufacturer, not a middleman. Every Blue Strip set is woven, dyed and finished by the families we work with in Panipat — so the quality you feel is the quality we control, and the price you pay isn't padded by anyone in between.
How a Blue Strip set comes to life.
01
Sourced
We choose long-staple cotton ourselves — the longer the fibre, the softer and stronger the weave.
02
Woven
Heavyweight 280 GSM cloth is woven on Panipat looms run by families who've done this for generations.
03
Finished
Each set is hand-checked and finished for a smooth sateen feel that stays soft wash after wash.
“We wanted hotel-soft mornings at an honest price — so we went straight to the loom.”
— The Blue Strip studio
Since 2014
Made in Panipat
40,000+
Beds dressed
280 GSM
Heavyweight weave